Keys to a successful online presence

Whether it’s increasing sales, generating more traffic, promoting your brand awareness or conveying a message/information. Whatever your goals it is important that your website and marketing strategy work towards achieving these goals.

Every business is different, with their own strengths and weaknesses. We don’t believe in an out-of-the-box approach to websites or online marketing.

Below is an example of how your website can turn strangers into customers and promoters. A strategically built website and various forms of online marketing are powerful tools when combined for a single purpose.

inbound marketing website

The diagram above shows examples of how particular strategies are effective for specific tasks. Every business is different so its important to look at what will work for you, and more importantly your target audience. In some industries people respond well to being actively ‘ followed up’ with news, promotions, invitations etc. Wheras some people are put off this approach and preffer to research by themsevles – this is where news articles, blogging, well written content and quality images are more effective.







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