Having the perfect website is great,
but is ineffective if nobody can find you…
It’s important to make sure your website is easy to find on search engines and set up with Google Analytics to report the traffic and statistics about who is viewing your website. Using this information you constantly improve aspects of the website that are not working as well as others, you can see how people are finding your website to determine the most successful key words and advertising methods.
GETTING THE RIGHT PEOPLE TO YOUR WEBSITE.
Again this comes down to knowing YOUR business, and your customers/target audience. It is important tat your website attracts and relates to your target audience. Appealing to your audience can be done through design, relevant content and advertising where your viewers will find you.
SEARCH ENGINE OPTIMIZATION
This determines how well you show up in search engines. This is decided by a few factors; some of this is determined by the way the website is built and indexed. Another important factor for SEO is content. It is always important to include well written content and relevant images in your website, with a focus on keywords for your industry – If your website does not say, “We offer affordable kitchens in Hamilton, New Zealand” how will people (or search engines) know that you do? Updating the content regularly helps too; this is why we often suggest a blog or news feed. Search engine algorithms are always changing and updating so it’s important to maintain your website and keep up with the latest standards.
SOCIAL MEDIA
Using social media to give you an active online presence and interact directly with your audience. Social media can be a great way to spread the word about promotions or information as news spreads quickly among social media users.
PAID ONLINE ADVERTISING
Google Adwords and online advertising can be effective at generating leads particularly in industries where keywords are in competition.
OFFLINE ADVERTISING
Print Media – business cards, posters, flyers, billboards
The digital world has provided us with many great ways to advertise and promote, but let’s not forget the ways of old. Print design is still an effective medium for communication – Newspaper advertising, flyers posters and billboards can be a great way to promote your business and especially effective when used in as part of an all-media campaign combining print and online advertising.
FACE TO FACE SALES AND COMMUNICATION
For some businesses nothing beats the personal approach of talking directly with your audience. In the ever-advancing digital age remember how important it is to spend time and talk directly with people. Print media such as business cards and brochures can have great lead generation results when combined with a friendly chat and a handshake.
