GIVE THEM A REASON TO RETURN
Maintaining activity on your website comes down to a few factors and depending on your business goals and target audience will determine the best way to go about keeping people interested and returning to your website.
WRITE EXCLUSIVE CONTENT THAT IS RELEVANT
Rewarding viewers for their loyalty with exclusive information or advice creates lasting relationships with viewers and gives them a reason for going back to your website. Creating a resource library of useful links, advice, eBooks and other useful resources are a great way of making your website the go-to place for your viewers.
UPDATE YOUR WEBSITE CONTENT REGULARLY
A blog, news feed or advice column for getting people to come back to your website – Even if information is not the primary purpose of your website, It can be a method of getting people there who can then be open to seeing the primary reason for your website – e.g. sales or interaction.
CREATE INTERACTION WITH A FORUM
A forum can be time consuming to manage – but extremely rewarding for building a very loyal community of returning viewers. Forums can be perfect for informative websites where opinions or advice is encouraged by viewers. A forum can also be effective for managing support enquiries, event information and other open or closed group discussions.
SOCIAL MEDIA
Social media can be a great way of communicating with your customers. Offering exclusive offers or advertising new products, events or advice is a great way to increase your community presence.
EMAIL NEWSLETTERS TO CONNECT WITH VIEWERS
Email newsletters can be an effective way to inform viewers of changes to your website such as – new products, sales /promotions and events.
