Skara was created to solve a number of problems in the New Zealand office furniture industry.
A unique feature of this website was creating a system to highlight the unique features of each of the different office furniture items. Skara only stocks high quality furniture, which is a challenge for customers purchasing online as there are many cheaper (and inferior) alternatives on other websites. The Skara website has a helpful set of icons to help users understand the quality and benefits of each product at a glance. See if the product requires assembly or is delivered fully assembled (by the manufacturers). And see which manufacturers go above and beyond to use environmentally friendly materials & processes. Another icon indicates if the product has a 5 or 10 year warranty, if its made in New Zealand, or if you can request custom changes to the product.
The individual product pages again highlighted the unique features in more depth regarding furniture assembly, environmentally friendly office furniture, NZ made and warranty period.
Another point of difference with this online furniture store is the wide number of colours available for many of the products. Most products can be previewed in 20 different colours to help users visualise exactly how their office desk, bookshelf or other office furniture will look in their chosen colour.