Dvelop IT Website Design Hamilton New Zealand

Category: Case Studies

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Case Studies

Skara Online Furniture Store

Skara was created to solve a number of problems in the New Zealand office furniture industry.

A unique feature of this website was creating a system to highlight the unique features of each of the different office furniture items.  Skara only stocks high quality furniture, which is a challenge for customers purchasing online as there are many cheaper (and inferior) alternatives on other websites. The Skara website has a helpful set of icons to help users understand the quality and benefits of each product at a glance. See if the product requires assembly or is delivered fully assembled (by the manufacturers). And see which manufacturers go above and beyond to use environmentally friendly materials & processes.  Another icon indicates if the product has a 5 or 10 year warranty, if its made in New Zealand, or if you can request custom changes to the product.

Shop online office furniture at Skara.co.nz

The individual product pages again highlighted the unique features in more depth regarding furniture assembly, environmentally friendly office furniture, NZ made and warranty period.

Another point of difference with this online furniture store is the wide number of colours available for many of the products.  Most products can be previewed in 20 different colours to help users visualise exactly how their office desk, bookshelf or other office furniture will look in their chosen colour.

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Case Studies

Montage Group Branding & Website Project

Montage Kitchens & Joinery were looking to expand their services and grow into new areas.  We created a range of sub brands for the newly created Montage Group.

The logos were all based of the original logo design for Montage Kitchens & Joinery, a familiar brand that has been around for over 30 years. 

 
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Case Studies Online Marketing Social Media

How A Facebook App Can Benefit Your Business

How A Facebook App Can Benefit Your Business
Why build one? Why have one? Below is why social media Apps are important.

 

  1. Building awareness – a Facebook app helps grow a business in the social media environment by bringing click through traffic.

 

  1. Generates Traffic – social media is all about generating traffic with the end goal of delivering customers through that traffic. Social media Apps prove to be beneficial to the brand as a whole. Apps such as photo contests, video contests, polls etc bring new users to your page which in turn will increase your followers.

 

  1. New customer acquisition – Facebook can act as a portal point to drive traffic to your site and other online properties.

 

  1. Access to the social world – aka the cool factor. You never know who’s actually using Facebook. Consider this; a potential customer is doing research on your brand through Facebook. they see your profile and see a number of positive posts about your brand, seeing an app where they can interact with your brand puts you in their mind and (if the end goal is a sale) will direct them through to your website for further research. Facebook is still rapidly growing in popularity and is not going away any time soon.

 

  1. User engagement – Facebook Apps promote engagement. They bring users to your page not only to look through your content but to pass time and interact with your business on more of a personal level.

 

  1. Recommendation – when used properly your companies’ presence on Facebook will produce positive recommendations among friends, associates and groups with shared interests. When building an App for a business a recommendation must be taken into account. For example, will the user then recommend this app to his/her friends or colleagues? If yes, then the App is a success. If not, back to the drawing board. Nothing attracts a crowd like a crowd. Facebook is a crowd.

 

  1. Lead generation – in addition to connecting with your current customers on Facebook, you must be able to connect to potential leads through the app. You must introduce your product or service. Notice introduce rather than sell? A winning strategy is more about getting the potential customer to click through to your website to learn more about your company. Use these Apps more as a lead generation. If people use the apps to go to your website, your half way to a sale.

 

  1. Collect user information – grow your database by collecting information from customers interacting with the App

 

Who benefits from Facebook Apps?

…… Anyone selling a service or a product.

Types of Facebook apps:

  1. Upload a photo or video and get audience to vote for favorite one. Photo or video with most likes wins. Example; ask audience to post photo of their DIY project and audience to vote for best photo. Photo with most likes wins a $500 voucher.

 

  1. Vote for your favorite and win, you (the company) upload a number of products / photos / videos etc and ask the audience to vote for their favorite (like a poll) at the end of this pick a winner of those who entered

 

  1. Create or design a custom app, fully customize an app to suit with backgrounds, colors, graphics, and content. For example the Audi A1 app created earlier in 2014. Pick a prize for the winner.
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Case Studies

Case Study Ebbett Group

Ebbett Prestige Billboard 1
Client Details

Ebbett Group is a group of car dealerships throughout New Zealand, with locations in Hamilton, Pukekohe, Tauranga, Taupo  Porirua and Wellington. They represent a range of different automobile brands such as Holden, Audi, Volkswagen, Skoda, Nissan, Cadillac and more. We have built a relationship with  the team at Ebbett and continue to work on many different projects.

THE BENEFITS

VW Polo Billboard DesignExtension of the team.

The Dvelop IT team is always easy to get in contact with, and fast to reply. We are available to our clients for advice and consulting which comes in useful for companies such as Ebbett who are always working on new projects and advertising methods.  Not all companies have in-house marketing, IT, design and web experts – Dvelop IT is always happy to help out and come up with a solution.

Fast Turn Around.

The business world moves fast and often things need to be done in a hurry. Having fast communication with the team at Ebbett and other third parties such as printers, newspapers and web hosts means we get the job done as fast as possible.

a1-facebook-appWide range of services.

We pride ourselves on being problem solvers. Its our job to know what technology is available and how best to use it to get the results you need. We are often asked by clients to help with various projects such as:

  • Creative design – flyers, posters, newspaper ads, billboards, vehicle signwriting and more
  • Email Marketing Campaigns
  • Online promotions – websites, landing pages, advertising banner ads
  • Facebook Apps
  • Photography & Videography
  • Social media setup

Being able to complete a wide range of services proves beneficial to our clients. By being familiar with their company branding we make sure all creative work is consistent across every method of advertising – this saves everyone time, no need to keep explaining brand guidelines, we already have resources such as fonts and logos on hand to make sure we can get things done as fast as possible.

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Case Studies

Pure Aquatics Rebranding

Pure Aquatics Rebranding

Client Details: Pure Aquatics (formerly known as Goldfish bowl Aquariums) is a retail shop that sells aquarium supplies and livestock (tropical, coldwater and marine fish). The company Goldfish bowl Aquariums had been in business for over 30 years in the same building. When the neighboring tenants moved out, the owner took the opportunity to expand the business and rebrand at the same time with a new name and fresh look.

 

THE OUTCOMES

Pure Aquatics LogoLogo Design

The new name was Pure Aquatics. This was decided as the original name ‘Goldfish bowl’ had limitations – people often assumed the shop was only selling goldfish, however this was an expertise hobby shop – selling fish and products for cold water, tropical and saltwater fish, as well as reptiles, amphibians and outdoor ponds. The new name helped to broaden the associations with the other areas the business covers. 

 

 
Shop Front/Sign-writing

The new shop front was certainly eye catching. The shop had been in the same location for over 30 years. After the new shop front there were people commenting on how well it looked and others saying “I’ve lived here my whole life and never knew this place was here!” “Did you just move in?”; some people who knew the shop was there but said “I didn’t even know you sold marine fish” The bright colours and fish featured on the shop front were getting a lot of attention and it was clear that many people didn’t notice the shop beforehand. 

Pure Aquatics Sign writing design - Graphic Design Hamilton 

 

Brand applications

To reinforce the new brand and create awareness we applied the logo to a range of accessories including shopping bags, fish transport bags, business cards, membership club cards and more. This helped the existing customers remember the new name. 

Pure Aquatics Graphic Design Rebranding

 

 pureaquatics.co.nzWebsite

The previous Goldfish bowl website was little more than a basic information website with contact information and company description. A new website was launched to fit with the new branding, this website was integrated with the store point of sale system. The products on the website were linked to the point of sale system and updated to ensure stock numbers and prices are kept up-to-date. The new website showcases the large range of products to make sure viewers know they stock more than just goldfish. 

 

Results

Some of the main benefits from the rebrand have been that people now recognize the complete range of products stocked compared to thinking they just do the basics. The profile of the shop has been raised and it is impossible to miss when driving past. The bright colour fish on the windows are great for bringing people in to have a look around.

 

 

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